Here are some useful video marketing statistics you should know...
Study after study confirms that a well-crafted video converts shoppers into customers much more effectively than any other form of online content.
Video marketing gets results... a few statistics:
- Video is at least 50 times more likely to appear on the first page of Internet searches (Forrester Research)
- Viewers are 85% more likely to make a purchase after watching a video about it (Internet Retailer)
- 70% of marketing professionals report video converts better than any other medium (MarketingProfs, Vidyard)
- Site visitors spend 88% more time on sites with video (MistMedia)
- Search results with video have a 41% higher click-through rate (aimClear)
- Email open rates increase by 19% and click through rates by 200 to 300%, and reduces unsubscribes by 26% (Forrester)
- Home page videos increase conversion rates by 20% or more (reelSEO, Visually)
- Video on landing pages increase conversion rates by 80% (Unbounce, Visually)
- One minute of video is worth 1.8 million words (Dr. James McQuivey, Forrester)
- Only 24% of brands are using online video marketing (Kantar Media)
- Social video generates 1200% more shares than text and images combined (Brightcove)
- Companies that use video as part of their marketing see 41% more traffic than those that don’t (Aberdeen)
- 62% of consumers are likely to have a poor perception of a company that publishes poor quality video (Brightcove)
- Video drives a 157% increase in organic traffic from search engines (Brightcove)
- 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device (Adobe)
Video gives you a competitive advantage. By streamlining your products and services into a short video format, you will visually engage your customers and distinguish yourself from the pack.
Show your story, don’t just tell it
You know the importance of relationships: success = customers who know, like & trust you. A professionally produced video will show who you are, what you do and your passion for it.
Contact me now for a free consultation!