Useful Video Marketing Statistics

Here are some useful video marketing statistics you should know...

Study after study confirms that a well-crafted video converts shoppers into customers much more effectively than any other form of online content.

Video marketing gets results... a few statistics:

  • Video is at least 50 times more likely to appear on the first page of Internet searches (Forrester Research)
  • Viewers are 85% more likely to make a purchase after watching a video about it (Internet Retailer)
  • 70% of marketing professionals report video converts better than any other medium (MarketingProfs, Vidyard)
  • Site visitors spend 88% more time on sites with video (MistMedia)
  • Search results with video have a 41% higher click-through rate (aimClear)
  • Email open rates increase by 19% and click through rates by 200 to 300%, and reduces unsubscribes by 26% (Forrester)
  • Home page videos increase conversion rates by 20% or more (reelSEO, Visually)
  • Video on landing pages increase conversion rates by 80% (Unbounce, Visually)
  • One minute of video is worth 1.8 million words (Dr. James McQuivey, Forrester)
  • Only 24% of brands are using online video marketing (Kantar Media)
  • Social video generates 1200% more shares than text and images combined (Brightcove)
  • Companies that use video as part of their marketing see 41% more traffic than those that don’t (Aberdeen)
  • 62% of consumers are likely to have a poor perception of a company that publishes poor quality video (Brightcove)
  • Video drives a 157% increase in organic traffic from search engines (Brightcove)
  • 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device (Adobe)

Competative advantage

Video gives you a competitive advantage. By streamlining your products and services into a short video format, you will visually engage your customers and distinguish yourself from the pack.

Show your story, don’t just tell it

You know the importance of relationships: success = customers who know, like & trust you. A professionally produced video will show who you are, what you do and your passion for it.

Contact me now for a free consultation!

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