Understand What You’re Paying For

When you think about how much it costs to have a video made, you may not be aware of all the things you are paying for or how long they will take. I want to clearly identify the various tasks to you as much as possible to help you understand more about what I do and the complexity of the services I provide you with.

It might seem outrageous for me to charge what I need to if you are thinking that I only film for a few minutes and then I can give you a 30 to 90 second video. There’s a lot more to it. For one thing, Vermont Video Marketing does not just make videos. Using them to market you is just as important to me. I set them up to effectively market you online 24/7 from the start. It’s not just an afterthought.

Here is a descriptive list of things I may do for you depending on the kind of video. There are certain things I always do and I'll indicate this.

Keyword Research (always)

Often, the first thing I will do is keyword research. It’s helpful if you can give me suggestions for terms that people may search on to find you. I will also look at your competition to see what keywords they use. This is a way to do market research as well as develop a list of important terms to use in optimizing your videos and developing content. It’s foundational work that can take one to two hours to begin with and possibly more time later.

Create and Assemble Assets (always – but which ones will vary)

Assets are what we call all the components of your video. Some I can find online in your social media. Some I create. You may give me some. I may need to pay for some assets like music.

  • Reviews – Some videos contain reviews that people have made of your business. You can supply these or I can find them in places like your Yelp, Facebook and LinkedIn accounts.

  • Background image – Some videos use an image as background for test instead of or in addition to video clips. You can provide this or I can find something appropriate.
  • Multiple images – I may use a series of images in the background. Again, I can get these from you or find them myself.
  • Clips – Short pieces of video footage are called clips. When filming, I take a number of clips. They may include your location, your product or the service you provide, interviews, etc.
  • Thumbnail (always) – When you do a Google search and there’s a tiny picture to the left of an item in the search results, that’s called a thumbnail. Youtube automatically creates three possible thumbnails for you to choose from when you upload a video, but I always design a custom thumbnail that will help you get more attention.
  • Music (always) – Music is an important addition to your video even if it’s very short. It grabs the viewer’s attention and holds it, driving the video forward. Music sets the tone and provides an emotional connection. Good music that fits well and is used properly may even be a reason why a viewer chooses to share your video. It’s possible to find free, legal music sometimes that’s good enough, but there could be a fee to buy licensed music. Plus, it takes time to find the right music to fit your unique business.
  • Graphic elements – These could include things like your logo.
  • Titles (always) – I create a variety of titles and use text to communicate as appropriate in your video.
  • Call-To-Action (always) – You should never do anything online without a Call-To-Action (CTA). You need to tell people exactly what you want them to do and how to do it – such as “Please call me right now at (your number).”

Travel Time

Will I need to spend time traveling outside the Burlington area to film for your video?

Equipment Set-up

When filming for your video, I may need to spend time setting up and testing equipment such as lights, mics, and camera stabilization.


This seems like it would be the main time investment, but it could take as little as an hour – or even less. It also could take two hours or more depending on what we are doing. We might film a testimonial several times to get it right. We might have to wait for someone you’ve invited to participate who is late.

Editing (always)

This is the part that takes the most time. Depending on the complexity of the production, it could take two to ten hours or more to produce a one-minute video! No kidding. This is standard if you ask anyone who does this kind of work.

Render, Export, and Upload to YouTube (always)

This doesn’t take so long, but it does take some time for the software to do the rendering and then export the file from the editing app. Then I need to upload it to YouTube and that takes time, too.

Optimize and Distribute (always)

Where the rubber meets the road! This is what makes your video work for you. I always optimize your videos. I use the keyword research to do this and I then put your video on various social media I have and instruct you in putting it on your social media accounts.

Two Months SEO Follow-up

This is something I like to do for the first two months after your video is online. I would like to get you on page one of Google and YouTube, but there are no guarantees. It’s very powerful to have a thumbnail on page one or two. That’s where people’s eyes go and that’s where they are most likely to click.