Frequently Asked Questions
Q – What is video coaching?
A – Some people would really like to do at least some of their own marketing videos. It’s not a bad idea. You’re there all the time and you may never know when there’s a great opportunity to at least get some short video clips of something meaningful. Or you may just need some empowering with optimization. Whatever your needs and interests are, I can give you some helpful tips – about equipment, actually getting the video, getting good audio, giving feedback on what you’ve done, how to optimize it for the search engines, and so on. I love empowering people! Plus, I can take what you’ve done and edit it for you, make it look really good!
Q – Do I have to have chickens in my marketing videos?
A – No, of course not! Yes, we’re Vermont-style, but that has more to do with being authentic and organic than chickens.
Q – If I had a $10,000 budget for video marketing, what would be the best ROI way to invest it? One very high quality video for $10,000; two high quality videos for $5,000; 10 very good videos for $1,000 each: 20 simpler ones for $500 each – or what?
A – Wow, very good and very complex question. It really depends on your business and your goals. We need to sit down and talk. A combination of qualities would probably be best, but it really depends on your unique needs.
Q – If I take some videos with my iPhone can you turn them into a decent quality video?
A – I love to do this and would be very happy to work with you on how to produce some quality marketing videos this way.
Q – Why is SEO important, whatever that is?
A – Ah, Search Engine Optimization – yes, your video is pretty useless without it. I can’t tell you how many times I’ve stumbled upon a video that is really good, but it has maybe four or five views. What a shame! The content of the video itself needs to be good so people like to watch it and get something useful out of it, but they need to be able to find it. That’s where search engines come in. Each video has to be optimized with a good title, description and tags, plus other important things.
Q – I’m already going in too many different directions. How can I possibly add video marketing?
A – How can you possibly not add it? If you don’t, you’ll be left behind. Let’s meet and figure out a good way to include it in your current strategy that won’t just be adding another direction to your days. And if you don’t have a marketing strategy, we can talk about that, too. The initial consultation is free!
Q – I can’t afford video marketing. Any other ideas?
A – Yes, lots! Let’s talk. An initial consultation is free!
Q – I already do virtual tours for my real estate listings. Why do I need video?
A – There’s really a huge difference between a video and a virtual tour – which is just a nice slide show of the photos your customer has probably already seen with panning, zooming and music. A virtual tour is less expensive and you may easily do it yourself with an automated software program, but does it really communicate the same as a video and as effectively sell a home? Here’s a quote from iMediaConnection.com: “Online video leads to higher conversions and sales. It is more engaging than photos and text, allows for greater online visibility (within search as well as social media), increases the likelihood of sharing, and allows business owners to form an unprecedented emotional connection with customers.”
Q – I’m camera-shy. Is there a way around that?
A – Yes, there are a number of ways around it. If you’re a business owner or a real estate professional, having a presence in videos is really important. People want to see who you are and what you’re like. They want to connect with the passion you have for what you do. We can talk about ways to work with your shyness.
Q – Do you have some kind of guaranty?
A – Guaranties are really complicated. I can’t guaranty that a video I create will sell your product, service or your house or even put you on the first page of Google. Too many factors are involved, things that are out of my control. But I can guaranty that not using video is going to gradually leave you in the dust. Video marketing is huge and most likely can only help – and could help a lot.
Q – What do you mean by Vermont-style and organic?
A – Organic is a play on words. Vermont has an image as being really green, lots of organic gardening, all natural, and so on. Well, I’m all for that, but when it comes to marketing, organic also means the same as Inbound Marketing, which is all the rage now. It’s drawing your target market to you in a natural way, not with interrupting, persuading ads – the old way. Rather than buying ads, you get yourself out there and start showing who you are, someone with a passion for something, someone who’s an expert, and you build relationships. As people get to know you and your business or organization, they will feel more and more comfortable doing business with you. You have to prove yourself worthy of their business – and it’s only fair, don’t you think?